Sheep & Beef Consultancy
Sheep and Beef consultancy has been the cornerstone of the BakerAg business since it was founded.
David Baker and Chris Garland established a unique service offering to clients whereby they understood the whole business from the paddock to the cash book.
The current team has built on this initial work and continued to develop tools to effectively meet their clients’ needs as technology and farming has evolved.
The BakerAg sheep and beef team offer a wide range of services to clients from comprehensive farm supervision to one-off pieces of work. We support our clients with tactical decision making, strategic planning and governance, feed and financial budgeting, farm policy reviews and farm purchases to name a few. Today, our clients are family farms, corporate farming entities with large scale or multiple farms, and industry bodies. Our consultants are agile and focused on helping our clients achieve their goals.
BakerAg also offer three key and unique services: Discussion Groups, Financial Analysis Benchmarking (FAB) and a bi-annual Sheep and Beef remuneration survey.
Sheep & Beef Team
Ed Harrison
Email: ed@bakerag.co.nz
Ed joined BakerAg in October 2017 and is based out of the Masterton office. He brings with him eight years of management and leadership experience in the agribusiness sector with a background in corporate farming.
In his previous role he was responsible for the implementation of both the strategic plan and operational performance of Landcorp's Northern South Island business, covering a range of farm systems from high country stations to intensive finishing properties. This has given him an extensive background in managing large businesses, farm supervision and governance requirements.
Ed…
Gary Massicks
Email: gary@bakerag.co.nz
Experienced farm consultant, Gary Massicks, is part of the BakerAg team in Manawatu, bringing a new focus on sheep and beef consultancy.
Gary, has a strong background in consultancy and the fertiliser service industry.
Gary particularly enjoys the challenge of working with family farming businesses. “Sitting down with people, working out where they need to go, what they want to achieve and working with them for better results and outcomes. I enjoy the challenge of different generations and individuals and getting them to work together to achieve their goals.”
“It’s about trying to put some…
Grace Crook
Email: grace@bakerag.co.nz
Grace is on parental leave.
Grace graduated Lincoln University in 2017 with a Bachelor of Commerce (Agriculture) and re-joined the BakerAg team in March 2019, after working on several arable and pastoral farms in Scotland and Western Australia.
Grace enjoys working with farmers to better understand their farming system, both physical and financial and to help them work towards a sustainable system. She is passionate about providing ongoing support to farmers as they navigate through complex environmental policies.
Outside of work, Grace enjoys spending time with her partner and daughter…
Hannah French
Email: hannah@bakerag.co.nz
Hannah is on parental leave – you can contact her at hannah@bakerag.co.nz
Hannah joined the BakerAg team in Masterton as a Sheep and Beef consultant in 2018.
Her previous roles in Pamu’s Central North Island Livestock and Development teams have given her a good grounding and base skillset in farm systems modelling, financial budgeting, coaching and leadership. Her experience ranges from large scale breeding properties to intensive finishing operations.
Hannah and her husband farm in an equity partnership in Eastern Wairarapa. This provides a great lifestyle and insight into day to day life…
Matt Carroll
Email: matthew@bakerag.co.nz
Matt joined the team in March 2024 after being an operations manager on the farming business that his family manage for four and a half years. Matt is still involved in the running of this business in a part time role.
Matt also has almost three years’ experience as a farm consultant in Rotorua and has worked on farms in New Zealand, UK, and Australia.
Matt graduated from Massey University with a Bachelor of Agri Commerce (Farm Management) in 2015. Prior to that he also attending Lincoln University where he graduated with the Diploma in Agriculture and Diploma in Farm Management.
Matt…
Rachel Joblin
Email: rachel@bakerag.co.nz
Rachel graduated from Massey University with a Bachelor of Applied Science in 1997 and spent time travelling overseas, then working in the fertiliser and animal health service industries prior to Consulting. Her and her partner own a 890ha sheep and beef breeding and finishing property so she has first hand experience in the industry.
Rachel enjoys supporting farmers to plan and create a business that meets their financial, environmental and personal expectations.
Outside of work she enjoys supporting her children in their chosen sports, horse trekking, or spending time in her garden or on-…
Richmond Beetham
Email: richmond@bakerag.co.nz
Richmond Is currently on Sabbatical, for any enquireies please contact Ed Harrison at Ed@bakerag.co.nz
Background
Richmond was born and bred on his parent’s sheep & beef farm in Gladstone. While studying at Massey University he spent his holidays running a crutching gang and shearing. After graduating in 2007 with a Bachelor of Applied Science Richmond worked for Ballance Agri -nutrients as a technical field representative. After this role he moved to Meat & Wool New Zealand in the Economic Service, analysing 60 sheep & beef farms annually up the East Coast for 4 Years. He then…
Tim Abbiss
Email: tim@bakerag.co.nz
Tim joined the BakerAg Team in July 2021 after two years farming experience in a Manawatu livestock finishing and cash cropping system.
Tim Graduated Lincoln University in 2019 with a Bachelor of Commerce (Agriculture), where he also gained experience in a Sheep and Beef breeding and finishing system as well as a Dairy system. With experience in trading/finishing and forage/cash cropping operations, Tim looks forward to developing his knowledge base and immersing himself in the industry.
In Tim’s free time he enjoys being involved in a variety of sports and outdoor pursuits. Tim makes the…