Rob Steele


Rob has been Chief Executive of BakerAg since July 2016, having returned to New Zealand in October 2015 from six years in Switzerland as Secretary General and CEO of the International Organisation for Standardisation (ISO).

Prior to that Rob worked as CEO for Standards New Zealand and Horowhenua Energy Limited (Electra). He was also a senior manager with accounting firm Touche Ross and Co, now Deloitte in New Zealand and Canada.

Rob is experienced in governance, strategy, finance and business development having led change in organisations with the dual objective of providing profitability and sustainability for the organisation itself and satisfying the diverse needs of customers.  He has worked with governance and industry leaders at international and national levels on economic, environmental and societal issues.

Rob expects to be kept busy at BakerAg and on his lifestyle block just out of Masterton.



Specialist Areas: 
Finance & Business Development
Change Management
Membership & Qualifications: 
Bachelor of Commerce & Administration
Member of the Charter Accountants Australia and New Zealand
Member of the Institute of Directors in New Zealand
Fellow of the New Zealand Institute of Management
Member of the KEA World Class NZ Network

Contact Details

PO BOX 900, SH2 Masterton
Phone: (06) 370 6880

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Masterton Office (HQ)

Higgins Complex

State Highway 2


(06)  370 6880

Feilding Office

Level 1
8 Manchester Square

(06)  323 2220