Chris has been a director and shareholder of the firm since its inception in 1986.
Chris is experienced in all aspects of operational farm management, and also has wide experience in strategic planning, HR and governance functions of medium-to-large businesses in the sheep, beef sectors.
Benchmarking and business planning are large components of this work. Chris sits on a number of corporate boards, advisory boards and Research & Development mentor groups. Chris is the Editor of the highly successful AgLetter, which has been in publication since 1986.
Richmond was born and bred on his parent’s sheep & beef farm in Gladstone. While studying at Massey University he spent his holidays running a crutching gang and shearing. After graduating in 2007 with a Bachelor of Applied Science Richmond worked for Ballance Agri -nutrients as a technical field representative. After this role he moved to Meat & Wool New Zealand in the Economic Service, analysing 60 sheep & beef farms annually up the East Coast for 4 Years. He then spent 3 years working as an extension manager for B+LNZ working with farmers...
Experienced farm consultant, Gary Massicks, is part of the BakerAg team in Manawatu, bringing a new focus on sheep and beef consultancy.
Gary, has a strong background in consultancy and the fertiliser service industry.
Gary particularly enjoys the challenge of working with family farming businesses. “Sitting down with people, working out where they need to go, what they want to achieve and working with them for better results and outcomes. I enjoy the challenge of different generations and individuals and getting them to work together to achieve their goals.”
Ed joined BakerAg in October 2017 and is based out of the Masterton office. He brings with him eight years of management and leadership experience in the agribusiness sector with a background in corporate farming.
In his previous role he was responsible for the implementation of both the strategic plan and operational performance of Landcorp's Northern South Island business, covering a range of farm systems from high country stations to intensive finishing properties. This has given him an extensive background in managing large businesses, farm supervision and governance...
Hannah Bruce has joined the BakerAg team based out of the Masterton Office. Her previous roles with Landcorp Farming Ltd, firstly in the dairy development team based in Taupo, and later with the Sheep and Beef properties in the Central North Island have set her up well for this role.
Hannah completed the Kellogg Rural Leadership programme in 2017 with a focus on Technology use on Sheep and Beef farms.
Outside of work Hannah enjoys spending time with friends and family, sport and travel.